Pure Fire. A Cleaner Tomorrow.
Rooted in Indonesia’s lush coconut archipelagos and dedicated to elevating the shisha & culinary traditions of Lebanon, the Middle East, and the world.
Bridging Indonesian Natural Abundance with Lebanese Hospitality
Founded under the legal entity PT Emberia Nusa Lestari, EMBERIA was born from a clear vision: to transform Indonesia’s abundant, sustainably harvested coconut shells into the cleanest, longest-burning hookah charcoal briquettes on the global market.
Across Lebanon and the Levant, gathering around an arghileh is more than a pastime—it is a cherished symbol of warmth, hospitality, and connection. Yet for years, shisha lounges and distributors struggled with inconsistent charcoal batches, high ash, or chemical odors.
By combining traditional high-temperature kiln carbonization in Sulawesi and Sumatra with modern hydraulic extrusion and laboratory testing in Central Java, EMBERIA delivers unwavering consistency in every 20ft and 40ft container.
250+ MT
Monthly Production Capacity
≤ 2.5%
Guaranteed White Ash Content
100%
Natural Coconut Shell — Zero Trees Cut
15+ Countries
Export Footprint Across MENA & Europe
Four Pillars of Our Manufacturing Philosophy
Single-Origin Shell Selection
We source only fully mature, thick-walled coconut shells from partner farmers in Sulawesi, Sumatra, and Java—ensuring fixed carbon above 80%.
Zero Chemical Additives
Bound solely with <2% food-grade organic tapioca starch and purified water. Never any nitrates,accelerants, or synthetic binders.
Batch-by-Batch Lab Verification
Every lot is tested for moisture (≤ 5%), ash content (≤ 2.5%), calorific value (7,400+ kcal/kg), and 1.5m drop strength prior to packing.
Cultural & Market Dedication
From bilingual Arabic/English support to direct Beirut shipping logistics, our workflow is tailored around Middle Eastern importers.
Sustainable Fire, Brighter Tomorrow
Not a single tree is felled to produce EMBERIA charcoal. We upcycle agricultural coconut shells that would otherwise go to waste, empowering over 400 rural Indonesian farming families while reducing global deforestation.
- 🌱Upcycled 100% renewable coconut shell agricultural byproduct
- 🌱Clean-burn pyrolysis kilns that minimize smoke emissions
- 🌱Recyclable Duplex 350 gsm retail boxes & biodegradable inner liners
- 🌱Fair-trade partnerships with local Indonesian coconut cooperatives
From Tanjung Perak & Tanjung Emas Ports to the World
With strategic proximity to Indonesia’s major international seaports in Surabaya and Semarang, PT Emberia Nusa Lestari manages end-to-end maritime export to Beirut Port (Lebanon), Jebel Ali (UAE), Aqaba (Jordan), Damietta (Egypt), and European ports.
Lebanon & Levant
Beirut Port, Tripoli, Aqaba, Latakia
GCC & Arabian Peninsula
Jebel Ali (Dubai), Dammam, Jeddah, Shuwaikh
Europe & Mediterranean
Rotterdam, Hamburg, Piraeus, Mersin
The People Behind Every Glowing Cube
Hendra Wijaya
Chief Executive Officer & Co-Founder
12+ years in Indonesian agricultural commodities and international FCL maritime export.
Tariq Al-Khoury
Director of MENA & Lebanon Trade Relations
Bridging Jakarta and Beirut with fluent Arabic/English trade support and hospitality lounge consulting.
Ir. Bagus Pratama
Head of Production & Laboratory QC
Chemical engineer overseeing kiln carbonization grading, moisture curing, and SHT certification.
Nadia Kusuma
OEM Packaging & Logistics Manager
Specializes in private-label die-cut print production and shipping line documentation.